PC
🇨🇭 Zurich · Switzerland · India 🇮🇳

Your strategic bridge between Switzerland and India

We are a Zurich-based advisory firm helping Swiss and Indian companies build profitable cross-border trade relationships. Powered by the new TEPA Free Trade Agreement and two generations of expertise.

2+
Generations of Expertise
10+
Years in Swiss Finance
TEPA
Free Trade Agreement Specialists
CH+IN
Dual Market Access

Advisory services for cross-border success

From market research to deal execution, we guide you through every stage of Swiss-Indian business development.

01

Market Intelligence

Detailed market research and opportunity assessments to identify the most promising products and sectors for cross-border trade.

02

Partner Identification

We find, vet, and connect you with the right exporters, importers, logistics partners, and service providers on both sides.

03

Deal Structuring

Negotiation support, commercial agreement structuring, and market entry strategy tailored to your specific business objectives.

Two markets, one trusted partner

🇨🇭

Swiss Companies

You have premium products and seek strategic access to India's high-growth market. We provide on-the-ground intelligence, identify the right distribution partners, and manage relationships so you can focus on what you do best.

Start a Conversation
🇮🇳

Indian Companies

You want to import high-quality Swiss goods and services or establish business relationships in Switzerland. We act as your exclusive, on-the-ground partner in the Swiss market, opening doors and building trust.

Start a Conversation

Built on trust, driven by results

We do not operate as traditional consultants. We are your committed, exclusive partner with compensation directly tied to your success.

Exclusive

100% commitment to your goals. No conflicts of interest.

Long-term

Partnerships built to last up to ten years. We grow with you.

Transparent

Regular reporting, full audit rights, and complete accountability.

Frequently asked

What is TEPA and why does it matter?

TEPA (Trade and Economic Partnership Agreement) is the free trade agreement between Switzerland (EFTA) and India. It significantly reduces tariffs and trade barriers, creating a historic window of opportunity for companies on both sides. Pullely Consulting helps businesses capitalize on these new possibilities.

How does your partnership model work?

We work on an exclusive basis. When we partner with you, we are fully committed to your success. Our compensation is directly linked to the results we generate together, ensuring aligned incentives and a genuine long-term relationship.

What makes Pullely Consulting different?

We are a father-and-son partnership combining Swiss finance and venture capital experience with deep connections to the Indian market. Rooted in the Kerala diaspora community in Switzerland, we offer an authentic cultural bridge that external consultants simply cannot replicate.

Who are the partners behind the firm?

Sanoj Pullely brings over a decade of experience in Swiss finance, venture capital, and technology from institutions including ZKB, Lombard Odier, UBS, Credit Suisse, and Deloitte. Sabu Pullely contributes decades of deep connections and market knowledge across India.

Stay informed

Insights on Swiss-Indian trade, TEPA developments, and market opportunities.

Ready to explore new markets?

Book a consultation to discuss how we can help you build profitable trade relationships between Switzerland and India.

Book Your Consultation