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    <title>Pullely Consulting Insights</title>
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    <description>Market commentary and analysis on Swiss-Indian cross-border trade, TEPA implementation, and investment flow.</description>
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      <title>Gottlieber Hüppen meets Indian Diwali corporate-gifting</title>
      <link>https://pullely-consulting.com/insights/gottlieber-indian-diwali-corporate-gifting.html</link>
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      <pubDate>Fri, 26 Jun 2026 23:00:00 +0200</pubDate>
      <dc:creator>Pullely Consulting</dc:creator>
      <category>Premium confectionery</category>
      <category>Indian Diwali corporate-gifting</category>
      <category>Gottlieber</category>
      <description>India's Diwali corporate-gifting season is the largest concentrated B2B gifting event on earth (USD 4-6bn). With TEPA-adjusted landed cost (~33% vs 57% pre-TEPA), Gottlieber Swiss Hüppen finally fit the Indian premium gift-tier budget. Operational sequence for 2026 Diwali cycle.</description>
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      <title>Trauffer wooden cows meet the Indian premium-gifting market</title>
      <link>https://pullely-consulting.com/insights/trauffer-indian-wedding-gifting-market.html</link>
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      <pubDate>Fri, 26 Jun 2026 22:00:00 +0200</pubDate>
      <dc:creator>Pullely Consulting</dc:creator>
      <category>Premium gifting</category>
      <category>Indian wedding market</category>
      <category>Trauffer</category>
      <description>India spends more on weddings than any other society on earth. Trauffer's hand-painted Swiss wooden cows have the exact attributes — heritage, conversation-piece, multi-tier pricing — that Indian premium-gifting requires. Channel-strategy across wedding-favours, Diwali corporate-gifting, NRI giftware, hospitality decor.</description>
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      <title>Cuboro meets the Indian premium-toy market</title>
      <link>https://pullely-consulting.com/insights/cuboro-indian-premium-toy-education-channel.html</link>
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      <pubDate>Fri, 26 Jun 2026 21:00:00 +0200</pubDate>
      <dc:creator>Pullely Consulting</dc:creator>
      <category>Premium-toy retail</category>
      <category>Indian education channel</category>
      <category>Cuboro</category>
      <description>Why Cuboro's Swiss hand-finished wooden marble runs land squarely on India's emerging third-wave-parent market, premium-toy retail (Hamleys India, FirstCry Premium) and the international-school channel (Doon, KIS, Inventure) under TEPA.</description>
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      <title>Swiss coffee paste meets Indian adventure tourism</title>
      <link>https://pullely-consulting.com/insights/nonormal-swiss-coffee-paste-indian-adventure-market.html</link>
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      <pubDate>Fri, 26 Jun 2026 14:00:00 +0200</pubDate>
      <dc:creator>Pullely Consulting</dc:creator>
      <category>Adventure retail</category>
      <category>Brand strategy</category>
      <category>NoNormal</category>
      <description>Why NoNormal's super-concentrated Swiss coffee paste is the right product, at the right moment, for India's USD 2bn+ adventure-tourism market, premium hospitality mini-bars and third-wave specialty coffee retail.</description>
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    <item>
      <title>Term sheets in Swiss-Indian cross-border deals: six clauses that quietly decide the outcome</title>
      <link>https://pullely-consulting.com/insights/term-sheets-swiss-indian-deals.html</link>
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      <pubDate>Tue, 21 Apr 2026 19:00:00 +0200</pubDate>
      <dc:creator>Pullely Consulting</dc:creator>
      <category>Deal Structuring</category>
      <category>Term sheets</category>
      <description>The clauses that decide whether a Swiss-Indian deal survives year three are often the least negotiated. A practical audit list of six term-sheet clauses for founders, GPs, and lawyers on both sides.</description>
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    <item>
      <title>Why Swiss family offices underweight India &#8212; and what is changing</title>
      <link>https://pullely-consulting.com/insights/swiss-family-offices-underweight-india.html</link>
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      <pubDate>Tue, 21 Apr 2026 17:00:00 +0200</pubDate>
      <dc:creator>Pullely Consulting</dc:creator>
      <category>Capital Markets</category>
      <category>Family offices</category>
      <description>India is the world's fifth-largest economy and the fastest-growing major market. Most Swiss family offices hold less than one percent explicit exposure.</description>
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      <title>FSSAI in 90 days: the Swiss exporter&#8217;s regulatory playbook for India</title>
      <link>https://pullely-consulting.com/insights/fssai-90-days-swiss-exporter-playbook.html</link>
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      <pubDate>Tue, 21 Apr 2026 14:00:00 +0200</pubDate>
      <dc:creator>Pullely Consulting</dc:creator>
      <category>Regulatory Playbook</category>
      <category>FSSAI</category>
      <category>Swiss food exporters</category>
      <description>TEPA dropped the tariffs. FSSAI is still the real gate. A week-by-week playbook for Swiss food and beverage brands to clear India&#8217;s import-regulation stack in ninety days.</description>
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      <title>Kerala as the South India gateway for Swiss premium brands</title>
      <link>https://pullely-consulting.com/insights/kerala-south-india-gateway-swiss-brands.html</link>
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      <pubDate>Tue, 21 Apr 2026 09:00:00 +0200</pubDate>
      <dc:creator>Pullely Consulting</dc:creator>
      <category>Market Strategy</category>
      <category>Kerala</category>
      <category>South India</category>
      <description>Mumbai and Delhi get the headlines. Kerala gets the margins. A case for why Swiss premium exporters should test their India strategy in Kochi before they touch a metro.</description>
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    <item>
      <title>Five Swiss sectors with the biggest TEPA upside in 2026</title>
      <link>https://pullely-consulting.com/insights/five-sectors-tepa-upside-2026.html</link>
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      <pubDate>Sun, 20 Apr 2026 09:00:00 +0200</pubDate>
      <dc:creator>Pullely Consulting</dc:creator>
      <category>TEPA Analysis</category>
      <category>Swiss-Indian trade</category>
      <description>Two years after TEPA was signed, the tariff phase-in is reshaping market access. We break down which Swiss sectors are already capturing share in India, which are still hesitating, and where the first-mover window is closing fastest.</description>
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